Explain your viewers - Know who your target market is and build personas to pin down their ache points. Don’t attempt to focus on Absolutely everyone!?? ???????? ??? ?? ???????????? ???????? ????????? ??? ??????? ?????????? ????????????? ??????.?????? ??? ???? “?????? ?????” ??? ??? ???????? ?? ????????, ??????????, ??????? ??? ???????.?????